#Revere showcase cinema 4d movie#

Are you, in the eyes of 4D programmers, inside the helicopter, swaying with it side to side, or watching it from afar? It’s also not clear what the rules are on perspective. Some of the features are a little clunky-the air fan, for example, seems to have two settings: in-your-face and off. Elevator doors close and for some reason your 4D seat buzzes. Then the protagonists are on a ferry, and the seats list from side-to-side, as if on waves. You get the sense that programmers add effects to the slow parts, just because.Īt one point, during B-roll of a plane leaving an airport, the seats lean back to simulate takeoff.

#Revere showcase cinema 4d movie#

The movie starts out slowly, and the first thing you notice about 4D is how it amplifies the boredom of the scene-setting first half hour or so.

The demo film Showcase rolled out for the premiere was, of course, Jurassic World, the loud, stomping-and-chomping blockbuster that dominated the box office this summer. (No one would tell me exactly how much it cost to 4D-ify the Revere theatre, but Jamele said the pricetag usually ranges between $300,000 and $1 million.)Īnd with tickets for consumers priced at $16.50-$22.50, a lot of cash is being spent on the promise of the technology. “We spent a lot of money on technology and will continue to do so.” “We put a lot of money into this theatre,” said Tony Pungitore, director of operations for National Amusements. It recently replaced its standard theatre seats with luxury recliners and installed an “X-plus” widescreen theatre. The investment is the latest in the theatre chain’s moves to up-the-ante in their multiplexes. “You’re not going to see ‘50 Shades of Grey’ in 4D,” he said. The fourth dimension would probably add little to romantic comedies, the Oscar faves or dramatic book adaptations. The workload is highest during the summer blockbuster season, he said. They churn out 4D programming for about one movie a week.

A team of six Mediamation engineers adds the effects, he told me.